Krafton's latest venture, inZOI, has achieved a remarkable milestone by selling 1 million copies within just one week of its Early Access launch on Steam. This impressive feat marks the fastest sales record for any game published by the South Korean giant, highlighting the immense interest and enthusiasm surrounding this new title.
Launched on March 28, inZOI quickly made headlines, not just for its sales but also for an unexpected feature that allowed players to run over and kill children in-game. Krafton swiftly addressed this issue, labeling it an "unintended bug" and promptly issuing a patch to rectify the situation. Despite this initial hiccup, the game has garnered a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Moreover, inZOI soared to the top of Steam’s Global Top Sellers List within a mere 40 minutes of its release.
The in-game user-generated content (UGC) platform, Canvas, has also seen significant engagement, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This demonstrates the vibrant and creative community that has formed around inZOI.
IGN's Early Access review of inZOI awarded it a 6/10, praising its visually striking nature and ambitious scope, but noting a lack of depth at the time of launch. Krafton attributes the game's success to its pre-launch promotion efforts and ongoing communication with the community, which have helped build trust and momentum. The global showcase and demo build were particularly effective in generating high interest, according to the company.
CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to continuous communication with players and the development of inZOI as a long-term franchise IP.
inZOI's Best and Most Cursed Creations
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Looking ahead, Krafton plans to introduce new content through future updates, including mod support and new cities. All updates and DLC will be provided free of charge until the game's full release. In response to player feedback, Krafton has committed to quickly applying fixes for reported issues through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience," and is navigating through some trial and error to find the best communication methods with its players.
