Xbox CEO Phil Spencer has expressed strong support for the upcoming Nintendo Switch 2, even before its official release in 2025. Dive into the details to discover more about the evolving relationship between Microsoft and Nintendo.
Xbox CEO Pledges His Support For Switch 2
Xbox Will Continue Porting Games to Nintendo Switch 2
In a recent interview with Gamertag Radio on January 25, 2025, Xbox CEO Phil Spencer announced his commitment to support the Nintendo Switch 2 by porting multiple Xbox games to this eagerly anticipated platform. Spencer's enthusiasm for Nintendo's next hybrid console is clear, as he has already congratulated Nintendo’s president, Shuntaro Furukawa, via email. "I was exchanging emails with Furukawa-san, the CEO of Nintendo. I gave him a big congrats and said my old eyes appreciate the larger screen," Spencer remarked.
He further praised Nintendo's innovation and its significant role in the gaming industry. "Nintendo, their innovation, and what they mean in this industry… I just always applaud the moves that they make. They did a little flash video, and I know we’ll get more detail over time. I’m really looking forward to supporting them with the games that we have, and I just think they’re a really important part of this industry."
While specific game titles were not disclosed during the interview, Microsoft's existing 10-year agreement with Nintendo, announced on February 25, 2023, ensures that "Call of Duty will be brought to Nintendo players—the same day as Xbox, with full feature and content parity," according to Microsoft president Brad Smith.
Xbox is currently expanding its reach by bringing games like Grounded and Pentiment to rival platforms such as Switch and PlayStation. With the enhanced capabilities of the Switch 2, more Xbox titles are likely to follow suit.
Xbox is Working on a New Platform
During the same interview, Spencer reaffirmed that Xbox is actively developing new hardware, even as it continues to port games to competitors' platforms. He emphasized the importance of games that can be played across multiple platforms. "I want to build a platform that services those creators, the creators that are trying to meet people on every screen," Spencer stated.
He also highlighted the focus on creating innovative hardware that appeals to both developers and players. "Let’s go build innovative hardware that people want to use to play, whether that’s in their hands, whether it’s on the television, or even other places," he added. Xbox's strategy is to make its games more accessible without restricting them to exclusive platforms, all while developing new consoles or handheld devices.
Xbox Plans to Reach More Players on Various Devices
On November 14, 2024, Xbox Marketing senior director Craig McNary unveiled the new slogan, "This is an Xbox," which emphasizes the company's goal to extend Xbox's presence across various devices.
"This Is an Xbox invites people to play with Xbox across multiple devices and screens," McNary explained. This campaign reflects the evolution of Xbox as a versatile platform, characterized by bold, iconic, and fun visuals with a light-hearted tone. The campaign, which launched on the same day, features a humorous approach, showcasing items like a remote control, laptop, cat box, and bento box, playfully labeling what Xbox is or isn’t. Despite the playful nature, the message is clear: many devices are interconnected with Xbox and Microsoft.
To bring this vision to life, Xbox has collaborated with brands like Samsung, Crocs™, Porsche, and others, creating engaging and entertaining marketing initiatives. Unlike its competitors who focus on exclusive titles, Xbox is dedicated to making its games widely available across rival consoles, ensuring that more players can enjoy their offerings.
