The saga of Borderlands 4 kicked off with a tweet from a passionate fan of the series, expressing concerns about the new game's visual similarities to Borderlands 3 and potential budget cuts in marketing. The fan also referenced the disappointing Borderlands 2024 movie, which received harsh criticism from audiences, critics, and even director Uwe Boll. Instead of engaging with the community, Randy Pitchford, head of Gearbox, initially announced plans to block the fan to avoid "negativity" and stress. He later revised his stance, opting to mute notifications from the account rather than block it entirely.
Tensions rose when prominent streamer Gothalion called on the developer to embrace criticism and value the insights of long-time fans. Pitchford responded by dismissing the feedback as "toxic pessimism" and highlighted the intense efforts of developers, stating they were "killing themselves to entertain players."
The community's response was divided. Supporters of Pitchford acknowledged the high pressure faced by game developers, while others criticized his approach as an evasion of constructive dialogue, labeling it as overly emotional. Many pointed out this wasn't the first instance of Pitchford's sharp social media exchanges.
Borderlands 4 is set to launch on September 23, 2025, and will be available on PS5, Xbox Series, and PC.