If you're a millennial (like me) or even older, the name Mattel likely evokes fond memories of countless toys, from tabletop games to action figures. Mattel's latest mobile venture, Mattel Match: Toybox Unlocked, promises to be one of their most exciting releases yet, bringing the joy of match-three puzzles to your smartphone.
As the name suggests, Mattel Match: Toybox Unlocked is a match-three puzzle game where you'll pair up trios of toys to progress through an enchanting toybox adventure. What sets this game apart is its integration of Mattel's iconic brands, including Barbie, Hot Wheels, Uno, and Masters of the Universe, among others. This blend of classic toys is sure to evoke a strong sense of nostalgia, making the gameplay experience even more delightful for long-time Mattel fans.
While some may have been hoping for an action-adventure game, Toybox Unlocked offers a unique puzzle-themed journey that gradually unlocks new items, each sparking memories of yesteryears. The power of nostalgia cannot be underestimated, and Mattel Match aims to harness this to create an engaging and emotionally resonant experience.
Put your toys awayDeveloped in collaboration with Uken, Mattel Match: Toybox Unlocked is set to launch in soft release in the Philippines and Canada, with plans for a broader rollout throughout 2025 and a full global release by the end of the year.
Although Mattel's brands might seem quaint compared to today's heavyweights, they still include formidable names like Barbie. Uken's expertise in game development ensures a robust set of features, but leveraging nostalgia might not appeal to everyone, particularly those unfamiliar with Mattel's legacy.
The puzzle genre is highly competitive, as evidenced by our list of the top 25 best puzzle games on iOS and Android. Mattel Match: Toybox Unlocked will need to stand out amidst these stellar offerings to capture the attention of mobile puzzle enthusiasts.
