GEM Partners, a marketing agency, has released the results of a major survey measuring brand reach across seven media platforms in Japan. The survey, conducted monthly with 100,000 participants aged 15-69, uses a unique "reach score" index to quantify daily brand interactions across apps, games, music, videos, and manga. Pokémon secured the top spot, achieving a remarkable 65,578 points.
Pokémon's dominance stemmed largely from its App Games category score of 50,546 points—a substantial 80% of its overall score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the surging popularity of collectible card games also significantly boosted reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other merchandise. Managed collaboratively by Nintendo, Game Freak, and Creatures, under the umbrella of The Pokémon Company (established in 1998), the franchise maintains a unified brand strategy.
