LEGO CEO Niels Christiansen has shared exciting news about the company's future, announcing a significant expansion into the digital realm through the development of video games. LEGO plans to create these games both on their own and in collaboration with other companies. Christiansen emphasized the company's commitment to delivering engaging experiences for children across digital and physical platforms under the LEGO brand.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This strategic shift into video game development does not mean LEGO will cease its long-standing practice of licensing its brand to third-party developers. For example, TT Games, renowned for their LEGO-themed titles, is reportedly working on a new game possibly linked to a Warner Bros. franchise, as mentioned by journalist Jason Schreier last month.
Image: steamcommunity.com
Currently, LEGO's most notable venture in gaming is its partnership with Epic Games. Last year, Fortnite introduced a LEGO-themed mode that quickly became one of the most popular features of the game. This collaboration showcases LEGO's potential to blend its iconic brand with digital entertainment.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although recent projects from the studio have been relatively quiet, there are whispers of a new LEGO Harry Potter game in development, inspired by the success of LEGO Star Wars: The Skywalker Saga, which was a major commercial success.
Further demonstrating its versatility in the gaming industry, LEGO teamed up with 2K Games to release LEGO 2K Drive, a racing game that hit the market last year. This move underlines LEGO's commitment to exploring various genres within the gaming world.
