Ponos's hit mobile game, The Battle Cats, is celebrating its 12th anniversary with a unique Sengoku-era advertising campaign. The game, known for its quirky cast of ninja cats, fish cats, and even a "Gross Cat," continues to thrive in the competitive mobile gaming market. This enduring success is highlighted by a new ad campaign developed in partnership with R/GA.
The commercials immerse viewers in the Sengoku period, blending historical elements with the game's signature humor and iconic cat food cans. The campaign, titled "The Way of the Cat," aims to showcase the strategic depth of The Battle Cats while attracting new players.
Ponos's COO and Managing Director, Seiichiro Sano, stated, "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
For players looking to optimize their feline forces, a Battle Cats tier list is available for strategic guidance. The game is free-to-play on the App Store and Google Play, with in-app purchases. Stay updated on the latest news through the official Facebook page and website.
