Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices
Epic Games has forged a significant partnership with Telefónica, a major telecommunications operator. This collaboration will see the Epic Games Store (EGS) pre-installed on Android devices sold through Telefónica's various brands, including O2 (UK), Movistar, and Vivo in other regions.
This move represents a substantial step for Epic Games in expanding its mobile presence. Telefónica's global reach, encompassing dozens of countries, ensures significant market penetration for the EGS. The pre-installation means the EGS will be a default option alongside Google Play, offering users an alternative app marketplace.
Convenience: A Key Factor
A primary challenge for third-party app stores is user convenience. Many casual users are unaware of, or unconcerned with, alternatives to pre-installed options. By securing this deal, Epic Games gains a considerable advantage, becoming a default option for users in key markets such as Spain, the UK, Germany, and Latin America.
This collaboration marks only the beginning of a long-term partnership. Epic and Telefónica previously collaborated on a digital experience featuring the O2 Arena within Fortnite in 2021.
This development is particularly significant for Epic Games, given their ongoing legal battles with Apple and Google. This strategic partnership offers a substantial workaround and potentially paves the way for further expansion and benefits for mobile users.
