By now, if you've spent any time at all on YouTube, you've likely encountered advertisements for Dream Games' Royal Match. King Robert's thrilling adventures and close calls have significantly boosted the popularity of this match-three game. However, its sequel, Royal Kingdom, is taking a different approach with a star-studded celebrity advertising campaign.
While celebrity endorsements are not a new phenomenon, Dream Games is targeting a wide range of audiences with their latest ads. For instance, LeBron James humorously uses his love for reading as a cover for sneaking in some Royal Kingdom playtime, while Kevin Hart enlists an acting school to cover his roles, freeing up more time for the game.
Royal Kingdom follows the footsteps of Royal Match, which was a massive hit for Dream Games. The goal with Royal Kingdom is clear: to attract players beyond the typical match-three gaming community.
Although Dream Games' achievements may not yet rival those of industry giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming world for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which focused on a specific niche, Dream Games is aiming for a broader appeal with their campaign.
From a business perspective, both Royal Kingdom and Royal Match are currently major successes in Türkiye. Beyond the financial aspect, the WiFi-free gameplay and other features have resonated well with players globally.
If Royal Kingdom doesn't quite challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind, no matter your level of expertise.
