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Nikki Beach Club Earns Record Profits in Month One

by Emily Feb 11,2025

Nikki Beach Club Earns Record Profits in Month One

Infinity Nikki's Phenomenal Debut: $16 Million in First-Month Revenue

Infinity Nikki, the latest installment in the popular Nikki series, has shattered expectations, generating nearly $16 million in mobile game revenue within its first month. This surpasses previous Nikki titles by a staggering 40 times, highlighting its immense popularity. Developed by Infold Games (Papergames in China), the game launched in December 2024 and quickly captivated players worldwide. The impressive revenue stems from robust in-app purchases of cosmetic items, outfits, and other game features.

The game, set in the captivating world of Miraland, follows Nikki and her cat, Momo, on a whimsical adventure across diverse nations, each with unique cultures. While styling Nikki is central, her outfits possess magical powers crucial for solving puzzles and progressing through the storyline. These outfits, powered by Whimstars, allow Nikki to perform actions like floating and shrinking, adding a unique gameplay element.

Boasting 30 million pre-registrations, Infinity Nikki made a significant splash in the cozy open-world genre even before its official release. Data from AppMagic (via Pocket Gamer) reveals a strong launch week with $3.51 million in revenue, followed by $4.26 million and $3.84 million in subsequent weeks. While weekly revenue eventually decreased to $1.66 million by the fifth week, the cumulative total still reached nearly $16 million within the first month. This significantly outpaces both Love Nikki's ($383,000) and Shining Nikki's ($6.2 million) first-month performances. It's important to note that these figures only represent mobile platform earnings.

China Plays a Pivotal Role

Infinity Nikki's success is significantly fueled by its Chinese market performance, with over 5 million downloads accounting for over 42% of the total. This underscores China's crucial contribution to the game's financial achievement.

Post-Launch Performance and Updates

Initial daily revenue peaked at over $1.1 million on December 6th, shortly after launch. While daily earnings subsequently declined, reaching a low of $141,000 on December 26th, the release of Version 1.1 on December 30th resulted in a significant revenue surge to $665,000, nearly tripling the previous day's earnings.

Infinity Nikki is currently available for free on PC, PlayStation 5, iOS, and Android. The developers are committed to sustaining the game's momentum through regular updates and seasonal events, such as the Infinity Nikki Fishing Day Event, ensuring continued player engagement.