Activision has finally acknowledged using generative AI in the development of Call of Duty: Black Ops 6, nearly three months after fans raised concerns about the quality of certain in-game assets. The controversy ignited in December following the Season 1 Reloaded update, when players noticed anomalies in loading screens, calling cards, and artwork related to Zombies community events.
A particularly contentious image was the Zombie Santa, or 'Necroclaus,' loading screen, which appeared to depict the undead Father Christmas with six fingers—a common flaw in AI-generated imagery. A similar issue was observed in an image showcasing a new Zombies community event, featuring a gloved hand with an unusual number of digits.
These irregularities prompted further scrutiny of other Black Ops 6 images, particularly those included in paid bundles. Redditor Shaun_LaDee highlighted several examples with similar inconsistencies, fueling the debate about Activision's use of AI. Following pressure from fans and in light of new AI disclosure rules on Steam, Activision added a general statement to the game's Steam page: “Our team uses generative AI tools to help develop some in-game assets.”
This admission follows a Wired report from July, revealing that Activision sold an AI-generated cosmetic in Call of Duty: Modern Warfare 3 in December 2023 (part of the Yokai's Wrath bundle), without disclosing its AI origins. This cosmetic was sold for 1,500 COD Points (approximately $15), contributing to Activision's substantial revenue stream from in-game purchases. The Wired report also linked the use of AI to layoffs within Activision's 2D art department.
The use of generative AI in video game development remains a contentious issue, raising ethical and rights concerns, alongside questions about the technology's ability to consistently produce high-quality, enjoyable content. Keywords Studios' failed experiment in creating an entirely AI-generated game serves as a cautionary tale, highlighting the limitations of current AI technology and the irreplaceable value of human talent.
