Coperni's Fall/Winter 2025 show, held at the adidas arena in Paris, was a groundbreaking event that seamlessly blended fashion with gaming culture. This innovative showcase took place in a venue renowned for esports, offering a nostalgic yet futuristic experience. Instead of the typical front-row of influencers, celebrities, and press, Coperni surprised everyone by seating 200 gamers in ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.
The runway was transformed into a scene reminiscent of '90s LAN parties, complete with technical details that celebrated gaming's golden era. The fusion of fashion and gaming culture extended beyond the set design, deeply influencing the entire collection and illustrating a harmonious blend of technology and style.
The FW25 collection was rich with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. Additionally, the newly introduced Tamagotchi bags made their runway debut, playfully referencing handheld gaming nostalgia.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) were reimagined, adding a cinematic depth that bridged digital worlds with real-life fashion.
Coperni has consistently explored the intersection of technology and fashion, and this season's womenswear collection was no exception. By focusing on gaming—a space traditionally dominated by men—the brand challenged outdated stereotypes and promoted inclusivity in fashion.
Image: instagram.com
The show itself was designed to create viral moments. Post-event, videos of the gamer-filled runway quickly spread across social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.
This wasn't Coperni's first time making headlines at fashion week. Last season, they concluded Paris Fashion Week with a fairytale showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation continues to push the boundaries of traditional fashion shows, establishing Coperni as a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrated its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
