Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside the Apple and Google duopoly.
Alternative app stores have gained significant traction, particularly since Apple was compelled to open its ecosystem in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA to include a wider selection of EA's mobile titles.
Until recently, the iOS App Store and Google Play were the dominant forces in mobile gaming publishing. However, legal challenges forcing Apple and Google to address anti-competitive practices have spurred the growth of alternative app stores. These platforms often offer substantial incentives to attract users.
The Epic Games Store, with its free game program, serves as a prime example. While Flexion's partners may not offer the same scale of incentives, they are likely to provide more flexible policies than those previously enforced by Apple and Google.
The long-term implications are substantial. EA's participation signals a significant trend. Their decision to embrace alternative app stores suggests a broader acceptance of these platforms within the industry.
Currently, the specific EA games slated for release on these alternative app stores remain unannounced. However, titles like Diablo Immortal and other Candy Crush games are plausible candidates.
