In a surprising yet strategic move, Nintendo has reportedly started distributing Switch 2 branded “Out of Stock” signs to retailers—even before the console officially launches. With the highly anticipated release date set for Thursday, June 5, it seems Nintendo is preparing for overwhelming demand that’s expected to far exceed available supply.
According to recent posts on Reddit (via VGC), these official “Out of Stock” signs have already begun appearing in U.S. retail stores. Alongside standard promotional materials for the console and its launch title *Mario Kart World*, the signs suggest Nintendo is proactively managing customer expectations. One Reddit user working at a retail location confirmed receipt of the signage, jokingly noting, “They got jokes.”
Nintendo has previously warned about potential availability issues surrounding the Switch 2, particularly in Japan where demand appears to be outpacing early stock levels. In the U.S., the company has also taken steps to mitigate risks tied to fluctuating tariffs on Chinese-made goods by shifting production to Vietnam. Even so, initial shortages are practically par for the course with any major console launch.
Pre-orders for the Switch 2 have already been snapped up rapidly, reinforcing expectations that a sellout will be inevitable. That’s where the pre-prepared “Out of Stock” signs come into play—helping store employees manage what could become a flood of disappointed customers asking whether any units remain.
“Every retail worker knows they'll have 10 people a week, maybe more, stand in front of that sign and yell at them about going to get the extra consoles from 'the back' like the stock room is Narnia for electronics,” one commenter noted, highlighting the all-too-familiar reality of retail during high-demand product launches.
Marketing Genius or Just Honest Signage?
While the signs serve a practical function, they also double as clever marketing. Declaring a product “Out of Stock” before it even hits shelves subtly signals popularity and desirability—an effective psychological trigger that can further boost consumer interest.
“This is [a] type of advertising so consumers will want to get it,” another fan observed. “It shows there is high demand and psychologically you feel you need to get it.”
In preparation for the Switch 2 launch, Nintendo has also refreshed its original Switch lineup and updated *Animal Crossing: New Horizons* to keep fans engaged ahead of the new hardware. Last night, players were treated to the first glimpse of the enhanced version of *Pokémon Scarlet and Violet* running on the Switch 2, adding to the excitement.
If you’re among the lucky few who secure a Switch 2 this week, remember Nintendo’s recent reminder: don’t remove the protective plastic film covering the screen. It's part of the device’s anti-glare coating—a small but important detail for new owners to keep in mind.
Nintendo Switch 2 System and Accessories Gallery
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