Zenless Zone Zero's 1.4 update, featuring the alluring new S-rank heroine Hoshimi Miyabi, has yielded spectacular results. MiHoYo's (HoYoverse) latest banner has not only boosted revenue, but catapulted the game to unprecedented heights. AppMagic data reveals a staggering 22-fold increase in daily revenue following the update's launch.
On December 18th, the game raked in approximately $6.06 million, a dramatic surge from the previous day's $275.9k. The introduction of Hoshimi Miyabi, a captivating character from the 'Section 6' faction, clearly fueled this remarkable increase in player spending. The character's popularity drove significant engagement with her banner.
Prior to the update, reviewers predicted Zenless Zone Zero's potential to become miHoYo's next major success. The game's compelling action gameplay, coupled with the developers' responsiveness to player feedback, positions it well for continued growth and success.
The engaging storyline, enhanced by diverse side activities between missions and praised dialogues and characters, further contributes to the game's appeal. The financial success now clearly validates these positive assessments.
