World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank! This decommissioned, street-legal vehicle, decked out in vibrant graffiti art, is touring the US to celebrate the recent Deadmau5 collaboration.
The tank's journey, which began at The Game Awards in Los Angeles, is a playful promotion for the in-game Deadmau5 event. This collaboration features the exclusive Mau5tank, complete with lights, speakers, and music, alongside themed quests, camos, and cosmetics.
The campaign's lighthearted approach, embracing the game's gamified nature, is a fun and harmless spectacle. While some serious military simulation enthusiasts might disapprove, the novelty of a real tank traversing neighborhoods adds a unique touch. This marketing stunt follows a trend set by various companies, including breweries, showcasing the creative potential of unconventional advertising.
If this inspires you to join the World of Tanks Blitz fun, check out our list of current promo codes for an in-game advantage!