Hitman: World of Assassination Reaches 75 Million Players, a Milestone Achievement for IO Interactive
IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This impressive player count includes individuals who downloaded the free Starter Pack and those who experienced the game via Xbox Game Pass during its two-year tenure on the service. This achievement potentially makes Hitman: World of Assassination IO Interactive's most successful title to date.
It's important to note that Hitman: World of Assassination isn't a single game, but a compilation of the three most recent Hitman titles. Following the release of Hitman 3, IO Interactive cleverly bundled the trilogy into one package, while maintaining the option for individual game purchases. This combined trilogy relaunched on PC and consoles in January 2023 and expanded to the Meta Quest 3 in September 2024.
On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's strong financial position. While specific breakdowns weren't provided, Hitman 3 likely significantly contributed to the overall player count, given its strong sales performance in several key markets, surpassing its predecessor.
Xbox Game Pass and the Free Starter Pack: Key Drivers of Success
The massive player base is largely attributed to two key factors: the game's two-year availability on Xbox Game Pass (until January 2024), and the readily accessible Free Starter Pack offered since the game's 2021 launch. Free demos for the first two trilogy entries further broadened the game's reach.
Hitman Series on Hiatus, New Projects Underway
While Hitman: World of Assassination continues to receive regular content updates (including Elusive Targets), IO Interactive's current focus on the franchise is limited. The studio is currently dedicating its resources to two new projects: Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023 that explores a fantastical setting.
